The Truth About EMEA

#1

Yistyy

0 aura region. Cned was carrying, but now he hasn't been playing.

#2

Selfim

8

Frags

+

–

Cmon TH boys did have aura last year especially at Shanghai but this year you're kinda right

#7

Yistyy

1

Frags

+

–

Yeah the only hope this year was VIT but now that they suck it's worrisome.

#26

serot

3

Frags

+

–

vitality lost all aura ever since sayf started acting up on stage

#11

uwukitten

0

Frags

+

–

the 3-0 to lulquid destroyed our aura 😔

#14

sm0ke3

1

Frags

+

–

nah, them losing to G2 twice and especially the 11-2 choke on ascent. That's not aura

#15

Selfim

3

Frags

+

–

But allat and then the crazy 3-0 stomo at the lowers. Mind you the biggest aura games are these rematches that actually matter. And i think the 11-2 choke also added more importance to the rematch too

#17

z12

0

Frags

+

–

th and aura 💀

#31

Yistyy

0

Frags

+

–

I'm ngl i thought the same thing before, but beefing with mibr and aspas has given them a big boost this year.

#3

Golemonster

5

Frags

+

–

Who cares about 'aura' apart from braindead tiktok users?

#4

Yistyy

-3

Frags

+

–

It actually matters a lot for marketing and viewership

#16

Anguibok

1

Frags

+

–

Can you name any Amer structure that can realise what KC did with KCX ?

#19

Yistyy

-1

Frags

+

–

And no one from that roster remains

#20

Anguibok

1

Frags

+

–

WTF are you talking about, KCX is everyear, it's not dependant of a roster, and player come in KC also because they know they will do the KCX

#22

Prancer

-1

Frags

+

–

Players are not joining kc for kcx 💀

#25

Yistyy

-1

Frags

+

–

Thats not the point, the point is that there are no marketable stars.

#5

1One1

5

Frags

+

–

"aura"
we know how brainrot this tiktok word

#6

Yistyy

0

Frags

+

–

It matters tho

#21

Shuaaaa

0

Frags

+

–

It really doesn’t. You can put any dork in front of a camera, have them take 10k photos, edit the better pics, and post it, and you have the aesthetic of ‘aura’ or anything you want.

Only marketing relevance here is orgs using the term aura on social media (for the braindead TikTok users) and watching people fight over who has and does not have Aura.

#27

Yistyy

0

Frags

+

–

Fnatic in 2023 proved that doesn't work. Your stars have to be likable, but I guess that's a hard ask for socially awkward gamers. Maybe I'm too used to real sports.

#29

serot

2

Frags

+

–

Nah ur right they just don't like it when you call it aura
better term would be star quality or something

#28

serot

2

Frags

+

–

No, he is right, but calling it aura just makes it sound dumb.
Having a marketable "face" of your team who has both in game skills and out of game likeable personality really helps attract viewers and build a lasting fanbase. Call it whatever you want, but players with that "aura" are the ones who make or break fanbases.
Example of a player without any real marketability is Leo. I see his in game skill, but he's such a boring person out of game with no real gimmicks that make him super likeable or distinguishable as a player. Opposite end of the spectrum is prime EG Demon1, someone who pulled in viewers for their skill and personality.

#30

Yistyy

0

Frags

+

–

You hit the nail right on the head.

#8

Itsover

5

Frags

+

–

nAts has more aura than any player itw

#10

Yistyy

-1

Frags

+

–

Actually you're kinda right, I forgot about him.

#9

Raftlot

5

Frags

+

–

I think vit has aura but as of now they are shit

#12

karb0n

-2

Frags

+

–

Cned wasn't carrying shit, brosicle.

#13

Yistyy

1

Frags

+

–

Newgen

#18

z12

2

Frags

+

–

suy and shao together had mad aura it is so unfortunate that they arent playing together anymore

#23

shermie

0

Frags

+

–

what'd be your solution to this "0 aura" epidemic?

#24

Yistyy

0

Frags

+

–

Riot needs to push for more faces of the league. Because casual viewers don't fw anyone in emea like they do with TenZ.