For me, after I saw some yay's clips in 2022 I decided to tune into Masters Reykjavik
from 2021 until 2023 I was watching a shit ton of ranked on twitch and I was never bothered to watch pro matches. I was mainly watching streamers like smthlikeyou11, emilshe1n and prod. and then I got a bit tired of watching ranked all the time, so I decided to watch vct in 2024 and also watch some ranked streamers for a more refreshing experience
Was told back in 2020/2021 (i cant remember atp, but i think it was immediately after first strike ended or teh first masters that sinaatra won) that valorant was hype, and my friends were watching so i ended up tuning in, and just kept watching even after they stopped. Sen's win in 2021 defo helped keep me interested, and the fact that NA always ended up with at least 1 or 2 good teams at an international early on made me stay longer