They have relatable influencers/owners that consistently make poor choices.
They honestly lean too much into the laziness of their team and think it's funny. Asuna could be a good player but has never had the structure nor the charismatic leader to make him put the time in.
Strategically the team was chasing the meta constantly and never had a firm understanding of it.
They spend tremendous amounts of money for very little in return.
Most of the management is living off of past accomplishments that have nothing to do with them.
They baited the hopes and dreams of a person who would have poured his heart and soul into making sure they never lost another game.