Power-Up rounds

Ok maybe i’m dumb and missed something but what the fuck are power-up rounds. they’re seemingly only in EMEA so maybe it’s a sponsor but if so why now? Big confused

It's also in NA
I think it indicates the 1st gun round of the half (i may be wrong here)

Fancy name for first expected full buy round in the name of sponsors

It’s super stupid ngl. I understand the importance of sponsor money but hearing “Red Bull clutch” or “prime gaming flawless” is just annoying and takes away from the cool plays that happen imo. I’d rather they just show it on screen but don’t require the commentators to say it.