It’s honestly surprising how something as small as the way casters refer to teams can reflect a broader lack of professionalism in VCT broadcasts. When commentators casually shorten team names like “Sentinels” to “SEN” in moments that are supposed to feel high-stakes and prestigious, it undermines the sense of formality that a top-tier esport should carry. Traditional sports broadcasting places a huge emphasis on respect—teams are referred to properly, branding is maintained, and there’s a clear understanding that presentation matters. In contrast, this kind of shorthand can come across as overly casual, almost like the match is just a scrim rather than a major competitive event.
A perfect example of how impactful proper naming can be came during Evil Geniuses’ Champions 2023 win. As they were lifting the trophy, the caster chose to say the full name “Evil Geniuses” instead of just “EG,” and it made the moment feel significantly more powerful. There’s something about hearing the full name—it carries weight, identity, and emotion in a way that an abbreviation simply doesn’t. If that same moment had been cast with just “EG,” it likely would have felt flatter and less memorable. It shows that casters clearly understand the difference in impact, which makes the frequent use of abbreviations in other moments even more confusing.
You constantly hear “PRX” instead of Paper Rex, or “KC” instead of Karmine Corp, even during crucial rounds or match point situations. These aren’t just random abbreviations; they’re substitutes for names that organizations have built entire identities around. Paper Rex, for example, has a unique, memorable name that stands out globally, yet it gets flattened into three letters mid-broadcast. The same goes for Karmine Corp.
At the end of the day, it’s about setting a standard. If VCT wants to continue growing as a respected global esport, the broadcast should reflect that ambition in every aspect, including language. Using full team names isn’t just about formality—it’s about reinforcing the importance of the competition and the organizations involved. Small habits shape big impressions, and when casters default to abbreviations like “SEN,” “PRX,” or “KC,” it subtly signals a more relaxed, less professional environment than what fans and players might expect at the highest level.
Thoughts on this?









