(Nvm the math is wrong , for those who have read this initially)(wait maybe my math is right π)
"Sales" aren't net profit so we need to add cost. And the costs are surely ain't cheap. So we can just assume riot doesn't make a lot. This isn't league.
Profit are meant to :
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If you want to convince shareholders that you are doing good, better pay those dividends(assuming that valirant is handled by separate company , but my point is This money is going to owner's pocket for good or bad reasons)
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Or you can reinvest onto valorant back , but DEFINITELY NOT on blackhole orgs.
There is no point in flushing your money to clubs that are essentially blackholes. They ain't producing any content soon and even if they do don't expect a sentinels level of popularity.
Riot is a company , not a charity, I dont know what y'all are expecting when riot's said "partnerships", but my dumbass can guarantee its not sunshine and rainbows type of partnerships. You can't just expect sentinels to carry your club if you can't make money. I think riot partnerships environment is suffering from free rider problem ( look it up its a real term, although it's a bit of stretch(?) in this case)) and this is how riot intends to solve the issue.
But hey , this is just a theory from a marketing major kid who thinks he's smart π€£π€£π€£π