The World Cup is globally regarded as the most prestigious association football competition, as well as the most widely viewed and followed sporting event in the world.[2][3] The viewership of the 2018 World Cup was estimated to be 3.57 billion, close to half of the global population,[4][5] while the engagement with the 2022 World Cup was estimated to be 5 billion, with about 1.5 billion people watching the final match.[6]
https://en.wikipedia.org/wiki/FIFA_World_Cup
Actually INSANE

