What happened to the hype behind Zekken?

I remember when zekken made his first appearance everyone was shocked, but nowadays I don't see a lot of conversation about him.
Is zekken not as good as he was before or has the hype shifted to cryocells?

still super good but its just the norm now

I think everyone acknowledges he's good but he's not really a flashy jett/chamber main so he doesn't get that much spotlight, but I bet that if you asked anyone their opinion on him they would say he's class

Zekken is still insanely good but cryo is stealing the spotlight cause he has a big following

Cryo is stealing the spotlight lately but zekken is still insane is quite consistent as well

The difference is he's just established as a t1 player in NA now. He's great and has potential to literally be at the top of NA. Very excited to see how good and far he can get. Crazy to think about how he's become the most experienced Valorant generated talent and that he's basically established in the NA scene as t1 because xset took a risky chance on him a year ago.

He's still very good but XSET doesn't get a lot of hype as an org like 100T, OpTic, SEN etc and he plays Flex which doesn't get the clout of a role like Jett/Chamber mains