Professional Valorant player Grubinho of the European Esports organization GIANTX is set to be signed as the ambassador of food delivery service GrubHub, that is on its way to expanding the app to Europe. The deal will include exclusive matchday promotions, including discounts whenever Grubinho gets a certain number of multikills throughout the match. The player will also be the face of the app, with his picture with the GX jersey appearing as a pop-up whenever an order is received.
The company's CEO was asked regarding the decision to expand to Europe and the exclusive partnership with the professional Valorant player, to which he responded "It's because Grubinho got that Boogie in him" to then refrain from answering any further.