JP VAL collab with Hololive?

Hololive is creating a new gaming/esports-focused brand called Holizontal, they chose to partner with Riot to promote the brand through a VALORANT Showmatch

Probably the first actual time both brands come together in the form collab promo

Hololive is a Vtuber Agency

What's hololive?

W for viewership i guess, hololive and vtubers in general are a part of the reason why Apex is so popular in jp

Not a big fan of this kind of collab tbh, having to collab with a brand that has a strong Idol culture is not something you would like to mess around consider how bad Idol culture can be.