After they announced they are going to rework their Franchised Model suddenly after 5 years of no changes
They went on to announced complete rebrand of their esports department
Again, something they've never done since the brand started in 2013, they just suddenly think of it this year
While its because this is around the game's 15-year anniversary, pretty sure VALORANT launches in China has a lot of effect on their competitor
Both games are operated by Tencent in China, only the devs are different