Another comment did pretty well to address your misgivings about AMD offerings but I want to address two major misconceptions you have.
“DLSS,” which I’m assuming you’re referring to the Frame Gen and not upscaling component, is not added performance. It inserts AI generated frames between real ones to increase perceived smoothness but doesn’t give you a more responsive game. There’s a latency increase as well, making it pointless for esports titles. AMD’s FSR 3.1 while inferior is still competitive and is open source. At the same time, you’re suggesting that a software fix for worse performance is better than just getting more upfront performance which is kinda weird since not every game implements it and its uplift can be unreliable depending on the game.
The 4060 falls squarely into budget territory.
- Below $200 is Entry
- $200 - 350 is Budget
- $350 - $500 is Midrange
- $500 - $700 is High End
- $700+ is Enthusiast
You’ve suggested that he jump from a budget value GPU to a High End one. I agree that the 4060 isn’t worth getting but suggesting a card that is probably way outside the guy’s budget instead of an AMD or Intel offering (6700/6750XT or A770) is weird. It breaks the first rule of building PCs which is to stay in the budget.
Granted, an A770 is more prone to driver issues and worse performance on older games and a 6700XT runs a bit hotter. 8/10 informed builders would still recommend the 6700XT in this guy’s case unless it’s clarified that he needs CUDA though. It might run 100W more than a 4060 but you can literally power it with a 600W PSU as long as your CPU isn’t an overclocked 14900K. It’s disingenuous to laud lower power draw and heat at this tier unless you’re building a sffpc or your electricity bill has one of the highest rates in the world.
OP’s flag is Italian and their average electricity prices are 17.5¢ per kWh. If he averages 4 hours gaming every day, that’s only an extra $25 per year with the 100W increased power draw. That’s for a gpu with 15-20% more performance and 4GB more VRAM at the same base price. If OP’s electricity is even cheaper then all the more reason to go AMD.
Nvidia is really only good “value” if you absolutely need CUDA or Tensor cores for productivity. Their market strategy is to upsell you to more premium, poor value products by gimping their lower tier segments. Sure they have the best consumer GPU on the market but it costs nearly double its AMD competitor for 20% more performance ($900 vs $1750). RT is another story with a 60-70% uplift but it’s still rather niche right now — of course this is at the expense of driver overhead with CPU bound games where AMD can pull out more frames in titles like Microsoft Flight Sim or anything esports.
At anything below a 4080 ($900), AMD has better value options if you’re strictly gaming.