Your analogy was so terrible I will have to educate you on a subject matter I read up upon 2 hours ago.
There's 3 major entities involved, 1 is the ISP, 2 is the CP (content provider, or big tech), and 3 is the internet user.
ISP provides bandwith to both CP and internet users. Users use it to download movies. CP use it to host and upload the movies. But because of the increase in network traffic from video streaming, ISPs need to foot the bill from additional bandwith costs. Users pay ISP more to partially cover this cost. CP does not pay ISP more.
So KR government (and soon EU) is asking CP to pay for their share of the network usage fee. But ofc these companies will cry and challenge this because it hurts their bottom line. They will give out excuses like "oh but we already invest millions to save money in network infrastructure" but then why are you so scared of legislation that asks you to pay your part?