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Why XERXIA Esports Will Make It Into Franchising

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#1
SeulgiVLR

For a better reading experience, feel free to support me on here too:
Medium: https://medium.com/@KyotoVAL/why-xerxia-esports-will-make-it-into-valorant-franchising-950c47b8fc4f
Tweet: https://twitter.com/KyotoVLR/status/1539227419101511681
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Hello! This will be a series of articles in which I discuss the organizations that are most likely to make it into VALORANT franchising and why. This first article will be on XERXIA Esports, a notable org in the Thai ecosystem that recently rose to fame.

VALORANT’s franchising system has a variety of factors that help to show whether an organization is capable of partnership, in Riot’s eyes. While the specifics are unknown, XERXIA ticks off some factors that could sway themselves in their favor, most notably the following; stability, fame, money/financials, and commitment. Each point will be addressed in detail.

A TLDR can be found at the bottom of this article if you’d like to see a shortened version of the points discussed. Please note that this article is also just pure opinion, nothing has been said about who’s formally being accepted as of yet!

Background
XERXIA Esports is a Thai organization that originally began its esports venture by starting with a PUBG roster, founding around October of 2021.

The org, however, did not find much of its fame within PUBG; but broke out into fame after signing the ex-X10 CRIT roster that had split with its initial org following the 2021 VALORANT Champions tournament in January.

Since then, XERXIA have became a household name in the Thai VALORANT scene since their entrance into the scene.

Money, Financials, & Stability
The most important thing an esports organization can have is money. Especially in a homegrown APAC organization; money and stable financials have plagued Asian esports negatively for as long as can be, with various issues stemming in teams due to issues with money.

Although XERXIA themselves was recently struggling with financial issues themselves after a middling PUBG roster could not find success; their breakout in the VCT led to a recent undertaking by Thai company One To One Contact, in a massive deal that had not been seen yet in the Thai esports scene.

One To One Contact, a subdivision of Thai company Samart Comporation; bought out XERXIA Esports for a whopping 3 million USD just 2 weeks ago.

Samart on their own is a company dating back to the 1950s; focusing primarily on electronics and telecommunications and is also a public company on the Thai Stock Exchange, with a whopping recent 46 million USD, or 1.64 billion THB valuation in their most recent quarterly.

For comparison; this is more than the recent quarterly of Luminosity owners Enthusiast Gaming, by about $10 million USD.

Regardless of these valuations, with the support of a much larger and much older company in Samart & OTO; XERXIA now has new waves of funding to its name that it previously struggled to obtain, which helps to show that XERXIA has the money to support a long-term esports project, and with a larger parent company behind their name, they can also keep the XERXIA subdivision functioning for years on end with a lower chance of instability compared to other APAC esport organizations.

Commitment
Commitment is also a heavy factor in the potential of an org making it into franchising, in the eyes of Riot.

The recent XERXIA acquisition also makes sure of this factor too. In an interview conducted with OTO regarding the buyout, their CEO said this quote regarding what they will do in the esports space, and how committed they are to it.

The company moves forward to being a tech company, ready to go into esports in full. [We’re] confident that this operation will expand the revenue base in the future…nationally & internationally, like other world-class teams. The team’s market value will be no less than 200–500 million US dollars [by 2025.] This will create an exponential growth…supporting the company’s performance.,” said by their CEO.

In this sense, the CEO says that he wants to go all into esports operations; to the point where XERXIA will gain a value of anywhere between $200–500 million USD by just 2025, and no less than $200 million in another part of the interview.

Just in comparison to this chart; if the CEO’s ambitions become true then at the very least XERXIA will be competing with T1 & Gen.G for the highest valued Asian-based esports org within the next 3 years.

While it’s also safe to say that the hopes are very a very ambitious undertaking, it shows how committed an org like XERXIA will be just in the general esports scene alone.

It’s also expected that the VALORANT operations will be ramped up heavily too, as OTO’s acquisition came about mostly by XERXIA’s dominance in VALORANT. In addition, XERXIA’s vision of taking on unknown, young & fresh talent such as in new star player Thanachart “Surf” Rungapajaratkul will show how the org is interested to nurture and support the upcoming players in the scene.

Fame & Fanbase
Another two important factors when it comes to hopes of making franchising; Riot also primarily wants those who will attract as much attention to their upcoming continental leagues as possible. XERXIA, however; also boasts a massive fanbase to their name.

The initial X10 CRIT roster on its own already held a rising fanbase too, at the helm of players such as ex-member Patiphan and foxz, just to name a few. The signing under XERXIA also helped to only boost their name even more, with XERXIA now being a much bigger org in the Thai space, their fanbase also exponentially boomed too.

Primarily based off an already rising Thai community in VALORANT following the run of Thai representatives X10 & FULL SENSE in the VALORANT Champions event. Ever since, Thailand has been a growing market for the game; and teams to represent the country such as XERXIA help to do so.

Take a look at SuperBusS for example, a substitute-now streamer for FULL SENSE who saw a huge spike in growth on Twitch as the 2022 VCT season began to kick off in Asian regions such as Thailand.

SuperBusS is only one of many Thai streamers who saw a spike in growth during 2022. Other Thai personalities also saw this steady growth, including the entirety of the XERXIA roster.

In addition, XERXIA in particular gave higher viewership & views to anyone who had covered their games during the 2022 season. Just in Stage 1 of APAC Playoffs, all 5 most viewed games were from Thai teams, with the top 3 all coming from XERXIA alone.

This viewer support also carries over from one platform to another, including Twitter, YouTube, and Facebook primarily. Yet, XERXIA’s fanbase has continued its steady growth as both an organization and as individuals under their VALORANT roster.

While not as big in social media presence compared to other Thai orgs such as Made in Thailand; for the org’s recency into relevance it’s still nothing to scoff at as the org still continues its trend of upward growth; culminating from a strong community & popular figures.

Conclusion
As this article concludes, or if you wanted a short summary of how XERXIA in particular will make VCT’s franchising in APAC, here’s why: XERXIA’s combination of a large, and still growing fanbase with large amounts of support combined with a recent heavy investor in their operations who have since acquired the organization for a hefty sum, helps to check off XERXIA in regards of fame, stability, and funding necessary to support their chances of making the VALORANT partnership program, as XERXIA’s commitment to both VALORANT and general esports continue on.

#2
tyler_lol_23
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L + ratio + didnt read + FaZe dicey owns u with his big D

#13
no1haterbutloveyou2
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cringe

#3
FoechiGG
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Common iKyoto W or whatever the first dude is saying

#4
ItsMeDio
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W + read all of that + but i don't think your reasons are enough

#5
SeulgiVLR
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would you like to elaborate just so i know? would like to improve on this in any way

#8
ItsMeDio
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1, xerxia is a "valorant" only org. there's some org base in thai bigger than them in many esport title, but also compete in valorant (but just not as success as xerxia)

2, xerxia/ex-x10 line up didn't really make any decent impact on valorant scene, unless they won master or champs, u can't say they are big in valorant. Currrently, their biggest performance in valorant is finished at top 8 at champs 2021

3, u need to elaborate the first one (the biggest factor). The only reason that i really think if xerxia will make it into franchise is because they were bought out by big, real company, and even listed on stock exchange. that's it. if for example, full sense , or any thai teams that compete in valorant, is bought by a company that is as big or bigger than xerxia (samart corp?), they have the same chance.

idk, but that's my point. sorry if anything wrong

#9
SeulgiVLR
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thank you, i understand the points youve made and ill try to elaborate more on some stuff
just to address your second point for future clarity, results in valorant dont matter if you have a big enough fanbase, acend is 100% not making it due to their gambling affiliation alone despite winning champions

#10
ItsMeDio
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acend is 100% not making it due to their gambling affiliation alone despite winning champions

ooh, idk about that. but i think winning master/champs clearly add something for qualifying for franschising (if no other minus factor like gambling or some shit)

#22
Victorie
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What gambling affiliation? Acend parent company has a website with poker courses. Is that what you call gambling affiliation?

#23
SeulgiVLR
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yes, and they were banned from competing under raise your edge for it until they “switched” to acend (its just rye but a different name)

#24
Victorie
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Yes friend, i know. It’s because they were doing free advertising to their secondary company by using that name. I just find it weird that you’re calling a website that teaches you how to play poker a gambling website.

I can assure you if Acend doesn’t get it (which they wont) isn’t going to be because of a poker tutorial website.

#6
zardinez
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Nice! Hope they make it :)

#7
Tamag0
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TLDR: XERXIA Will Make It

#11
Victorie
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You are making some bold claims here with this title and it might not age well. Saying something like “Here’s why Xerxia has high chances” would be a lot more realistic.

Your whole argument is about how Xerxia now has alot of money and the players have fans. None of those two things are relevant because there is no franchising fee, Riot will also give orgs money and if the players are good they will get picked up by the org that gets in anyway.

Riot is looking at orgs with deep infrastructure that can enable better fan engagement hence why they like KOI and KCORP in EU. Orgs like Attack All Around and MiTH do exactly that. Those are big orgs with a lot of big personalities attached that can give more exposure to the game. MiTH literally has a tournament platform (FPSthailand) that orgsnizes the PUBG circuit and they also did VAL tournaments. Do you think Riot doesn’t look at that? A partner that can manage their tier 2 scene for less money or even for free?

Overall your analysis was very superficial but while i appreciate the effort i think it will end up aging very poorly.

#12
ItsMeDio
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You are making some bold claims here with this title and it might not age well.

imo, it's ok if using slightly "clickbait title". like any other traditional news

but the rest of your opinion is 👍

#15
SeulgiVLR
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Your points are all valid indeed and I understand the point you're coming from, especially with MITH & FPSThailand. To be quite honest, I feel as if it could be split between XIA/MITH for the partnership spot + MITH having more to their name than an org like XIA. However, I think XIA is also hoping to accomplish similar feats to this in the months to come as they (hopefully) know MITH's resume looks better to Riot than them. That's where I think the acquisition & the ambitions come into play, as considering the purpose of it was to "go all in on esports" is most likely to appeal better to Riot

This wasn't mentioned but in the same interview with the OTO CEO, just this year they want to start 5 more teams for XIA in other esports brands, which I think will do wonders if they can continue scouting teams with the ability of their Val team. I dont want to make it seem as if I'm invalidating your point because they do make sense but I believe that in this offseason, XIA will do more to appeal their name over other APAC brands

Also the headline kinda had to be a bit clickbaity as that gets the impressions & clicks LMAOAOAO

#14
thatpower
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which other asian teams do you think will get the franchise slots

#17
SeulgiVLR
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George said that KR and JP are getting 2 slots each atleast
imo, i believe itd be DRX, LSB/DK/other big korean org, ZETA, CR/Riddle/other big japanese org just out of Korea & Japan alone
in APAC; the only other guaranteed APAC based org I can see is Bleed and maybe someone like PSJ?

#20
Victorie
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Come on man, you can’t call yourself APAC reporter and think PSJ will get in over orgs like Bigetron , Onic, Alter Ego , that’s just not possible. Do you even look at metrics and what these orgs bring to the table? You can’t just go “football club good” and that’s the end of it. I know it must not be easy making articles about a region you’re not a part of (im assuming) but come on man, at least try.

Sorry if i come off as a douche btw, im just seeing alot of bad (imo) takes about the supposedly favourite teams to get into APAC and some really shit takes by some of these “medium reporters” including Bodork who has bo clue what planet he’s on.

#16
no1haterbutloveyou2
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out of context but, Do you think Gaimin Gladiators are going to apply from franchising??

#18
SeulgiVLR
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gaimin is a supported crypto/nft org sadly, and theyre relatively small so i dont see it

#19
ItsMeDio
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.

#21
number1_100T_fan
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hopefully because they are so good

#25
nerdsabkabaap
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🤡 aged badly

#27
FDWC-
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mods he's necro posting

ban his ass KKKKKKKKK

#28
FDWC-
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🤓

#29
nerdsabkabaap
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Sleep lil bro 3 AM something in Indo

#30
teilwal
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☝️🤓 UMM... MODS ☝️🤓 UMM... MODS ☝️🤓 UMM... MODS

#26
Supervegito007
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Bump Rookie selugi

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